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Adopting change
A few weeks ago, Louis Gray posted a good article on the five stages of early adopter behavior, find the graph about the five steps below. Although not literally mentioned the graph shows an important...
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Turn on the pre-recorded website
My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some...
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Lucky Counter: more tweets, lower price
Uniqlo has a new campaign out there, pretty simple as well. Tweet about an item on the page and it will lower the price of that item. It’s a win-win. Really simple and a nice way to get free promotion...
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